Discover the New Identity of Nice Côte d’Azur: An Invitation to Explore Between Sea and Mountains

We are excited to introduce an inspiring transformation: the new identity of Nice Côte d'Azur! Between the sparkling sea and majestic mountains, our destination is reinventing itself while preserving its unique essence.

A few weeks ago, the Metropolitan Tourist Office of Nice Côte d’Azur unveiled its new identity, highlighting the sea, coastline, mountains, and sunshine.

This new identity, created under the leadership of Jean-Sébastien Martinez, Managing Director of the Metropolitan Tourist Office of Nice Côte d’Azur, aligns with the new strategic directions of Nice Côte d’Azur Tourism, which include:

A unique and unified identity for the entire region, showcasing its undeniable strengths,
A four-season tourism approach,
A tourist office focused on both residents and visitors,
The sustainable preservation of the environment and natural resources through responsible actions, reflected in the use of “green” and “blue” colors.

Known for the beauty of its coastline, heritage, gastronomy, light, and climate, Nice Côte d’Azur is also a favorite destination for tourists seeking fresh-air vacations in the middle and high country, where they can discover picturesque villages, lakes, forests, and mountain resorts.

All these assets truly make it an ideal year-round destination. In spring, all the senses come alive; in summer, it’s the ultimate beach destination; then come the flavors and colors of autumn to explore, followed by the season for winter sports and festivities.

At Heaven Travel, we work daily on these aspects, focusing on local tourism to stay experts of our region and offer unique experiences to tourists from around the world, as well as to locals.

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Discover the New Identity of Nice Côte d’Azur: An Invitation to Explore Between Sea and Mountains

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